A seamless experience = repeat sales.

Your e-commerce site might be fast and UX-perfect,

But you're burning ad spend if it customers don't return after their first purchase.

Acquiring a new customer costs five times more than retaining an existing one.

And yet, many online stores are designed to drive that first order only: flashy discounts, sleek product pages, "10% off if you sign-up" popups…

But retention often fails because of small, fixable issues:

⦁ Login codes sent only to mobile A customer browsing on desktop without their phone? They drop off before they even reach checkout.

⦁ No order confirmation emails So they refresh their account every hour, wondering if the order went through. Next time, they'll shop elsewhere.

⦁ No updates on order status Is it paid? Shipped? Delivered? If they have to guess, they won't come back.

⦁ Shipping alerts only sent online Not everyone checks their inbox or WhatsApp daily. No backup SMS? The parcel gets returned before they even realize it had arrived.

Fixing basic flows like these has bigger impact on retention than most loyalty campaigns.

A seamless experience = repeat sales.